K.I.S.S. matters more than ever!

The third annual Global Brand Simplicity Index released last week surveyed 6,000 customers in Europe, the Middle East, Asia and North America to determine “perceived points of complexity and simplicity.” You can read the survey but here is the point (to be simple): Simplicity equals revenue.

“…people equate complexity with lack of trustworthiness”. the more you can KISS them by keeping your messaging-including your emails – clear, transparent and relevant, and KISS them by keeping it simple for them to take the next step toward completion of the sale, the more you can expect to sell. (Howard Belk)

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