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4 principles for “Getting to Yes”

In their book “Getting to Yes”, Roger Fisher and William Ury develop four principles of negotiation, which can be used effectively on almost any type of dispute.

The four principles are:

1) separate the people from the problem;
2) focus on interests rather than positions;
3) generate a variety of options before settling on an agreement;
4) insist that the agreement be based on objective criteria.

Read more on http://www.negotiations.com/book-reviews/getting-to-yes/ or http://www.colorado.edu/conflict/peace/example/fish7513.htm

1 Comment

  1. sara

    I found that book really inspiring. They develop also the concept of BATNA, which is an interesting one, meaning the “the Best Alternative to a Negotiated Agreement” . BATNA is the course of action that will be taken by a party if the negotiations fail and an agreement cannot be reached. A party should generally not accept a worse resolution than its BATNA.