Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
The technique of ‘economic analysis for the evaluation of costs and social benefits of an economic activity undertaken by a private company, by the government or by a public administration, results in external costs and benefits, that have consequences on third parties who have not no part in the activity in the subject. The analysis uses different methods to solve the problem of translating into measurable quantities monetarily costs and intangible benefits.
The process analyzing the allocation of resources is the set of activities of exchange and production that lead to define the allocation of resources in an economic system, between different uses and among those who participate.
The alignment is the formulation of a plan or program of organization of all the elements of production and infrastructure in connection with the economic development policies, which supports the adaptation of the effects on the physical space to the principles of sustainability, equity and justice social.
The manager who is able to combine the three elements can not fail.