In the early days, the blogs (WEB LOG) were nothing but a form of a personal diary or journal available on the web. As the Internet evolved, so did the blog; making it a very powerful medium through which you could get your voice heard.
The book, Business Blog, freely downloadable at Bookboon.com, describes why blogs are an important business tool and how blogs can add value to any business in terms of branding, credibility, achieving goals for the company, driving targeted traffic to generate inbound leads and getting conversions in a very cheap and effective manner.
Bookboon provides a collection of valuable free ebooks for professionals
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