Dan Ariely, Professor of Psychology and Behavioural Economics, examines the mechanisms at work behind dishonest behaviour, and the implications this has for all aspects of our social and political lives.
Ariely sets our behaviors in two opposing motivations: we would like to view ourselves as honest, value-driven people, but we would also like to make as much money as possible or achieve other goals to get us ahead in life. In order to reconcile these dueling aims, we employ what he calls “cognitive flexibility”: the ability to minimize the extent of our cheating in order to still view ourselves as wonderful human beings.
Watch Ariely’s animation on: http://tiny.cc/tpfrnw
Image source: http://goo.gl/lsv94