For today’s professionals, true fulfilment comes from much more than simply doing a good job. A sense of purpose, collaboration, and impact are key drivers for the modern workforce. According to a recent survey by Thomson Reuters,

1) 70% of professionals would prefer a job they enjoy, compared to 29% who would prefer a job that pays well;

2) 56% prefer to work for a company that makes a positive impact on the world, even if it doesn’t pay as well;

3) more than 50% of all professionals prefer a challenging work environment.

For more evidence see http://bit.ly/1ftrbu5

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Image source: Flickr –  sidewalk flying