“No one will ever pay you what you’re worth. They’ll only ever pay you what they think you’re worth” Casey Brown, an affirmed pricing consultant, affirms in this TED Talk.

According to her, clearly defining and communicating your value are essential to being paid well for your excellence. At first you should define the value that your clients get from working with you and you should communicate it.

These are the two elements to realizing our full earning potential.