We have all been told that thinking outside-the-box is often the secret to finding resolutive solutions to our problems. In a world that seems to be evolving faster and faster, it is imperative that we find ways to adapt ourselves and our businesses to new circumstances and new challenges.
But due to the way our mind works, it is often harder than expected to actually think out of the box. First of all, what box are we talking about? And second of all, if we get out of that box, where are we supposed to go.
This is precisely the problem that Alain Iny, BCG Associate Director, and Luc De Brabandere, BCG Senior Advisor, address in their book “Thinking in New Boxes: A New Paradigm for Business Creativity”.
They propose a new form of strategic creativity, which they defined “thinking in new boxes”, that helps people tap into their creativity while being sure of addressing the right questions.
We must come up with many new boxes, and then choose the most appropriate one to solve our problem.
The authors outline a 5-step approach to thinking in new boxes:
- Doubt Everything – Challenge your current perspectives. The way you are thinking right now could be preventing you from developing new solutions.
- Probe the possible – Maintain self-awareness while re-examining the world around you. Explore all options and be conscious of what is happening within and outside your environment.
- Diverge – Generate many new and exciting things, even if they seem absurd and opposing. Jot down even those ideas which are unpopular and unattractive. But always keep in the back of your mind the framed question that you began with.
- Converge – Evaluate and select the ideas that will drive breakthrough results.
- Reevaluate – No idea is a good idea forever. Embrace the change. Always reevaluate, relentlessly.
If you wish to learn more you can:
- Watch Alain Iny’s TED talk:
- Watch Luc De Brabandere’s TED talk: