Persuading is a key communication skill that helps you to achieve influence with others. The ability to persuade can be developed and improved in order to  become a better negotiator.

The psychologist Kenneth Berrien elaborated the so called Persuasion Tolls Model.  In his studies of applied psychology in the 1940s, Berrien linked negotiation and persuasion style to emotional intelligence (EI).

According to the model, four negotiation approaches exist:
– emotion
– logic
– bargaining
– compromise

The article is meant to help you find the best negotiation approach to use on the base of your level of intuition and your influencing capabilities: http://www.mindtools.com/pages/article/newCS_80.htm

Image source: Diplofoundation