Who am I?
This existential question that we have probably all asked ourselves at least once in our lives is part of the process of building our personality. Not only. It is part of building our personal brand.
Just like companies sell products and services, we in some way sell ourselves. We sell our skills, our values, our purpose when we engage in new relationships, both private and professional. Which means that we must know what we are bringing to the plate and what we expect from others.
Building a brand takes time, vision and most of all clarity. It requires profound introspection to identify what are our unique features and skills, as well as acceptance of what we see in ourselves.
The brand not only has to be built, it also has to be presented; which, in the case of personal branding, means we have to learn how to introduce ourselves to potential employers (or partners!) showcasing our strengths, but also acknowledging our weaknesses; in general, when it comes to presentations, honesty and authenticity are often the winning solutions.
You can read more about how to best showcase your personal brand during job interviews in this Forbes article!
Image from Pexels (CC0 – Creative Commons)